“If you fail, you learn. Once you manage to get it right, you’ll never get it wrong again”

• On The Key of Success

It’s hard to believe these days, but this illustrator and animator has never worked in an office, or been employed by a boss in her life. Well, actually she was. For a week. At a design agency. And that was it for her.

It only took her 5 days to realize she needed freedom. She needed to run away from structures and routines and be able to choose the projects she really wanted to work on; doing so on her own terms.

That was the absolute proof she needed to pursue her freelance career.

{{space}}

A career that has been nothing but good to her so far.

A career based on choosing the right projects and the right people to work with every single time. A simple, yet difficult to achieve goal. An approach that allowed Elisetta to get involved in the creative processes behind brands such as Cartier, Toyota, Rizzoli Lizard, Crystal Group FR, Elle Kids and Moncler, among others.

But her magical animation skills went way beyond the commercial communications environment, spreading her fairy dust to music videos for bands such as Julinko, Love in Elevator, Maurizio Abate, Los Massadores, Fango or Moonbound.

{{space}}

That’s the magic of being able to choose. That’s the power of being absolutely free to know when and where your talents might be best used. Like the time she worked for Mozzarisella; a 100% vegan and cholesterol-free mozzarella brand. That specific time she created an animated video in which a mozzarella cheese embarked on a mystical and spiritual journey through mandalas and deidities. Yes, you’ve read right.

“The mozzarella cheese transformed into Krishna, surrounded by mandalas made of vegetables until finally transforming into Kali. Oh, and she was always chanting an ad-hoc mantra: non-cholesterol… non-cholesterol…”

{{space}}

“The mozzarella cheese transformed into Krishna, surrounded by mandalas made of vegetables until finally transforming into Kali.”

• On Mozzarisella

Or Corpocoscienza, an animation project that shows the basics of Giuseppe Chieppa’s therapeutic path, represented by very “Elisetta-style” characters. A project she still recalls with great pleasure, because it let her explore her most natural and hand-made instincts.

“Giuseppe gave me absolute freedom to create. And I think that paid off, cause when I illustrate I love to start from different places and see where the drawing takes me. Like an eye, a nose, a mouth… That way the face completes itself. It leads me to what it should have always been.”

{{space}}

“Instead of creating something I just find a way to represent it.”

• On His Process

Both great examples of the importance of choosing. Both great examples of the importance of being able to pick the projects she was born for. Because she knows the best projects for her are the ones that make her lose sleep (in a good way), the ones she feels, from the very beginning, have a strong connection between them and what she thinks and ultimately, is.

Like the ones Macramè has to offer her. Like the ones in which we can tell the whole world there was a little bit of forest fairy dust involved in the process.